Lunchbox is truly mastering his prank calls. The Bobby Bones Show was informed by a listener that our 1-877-77-BOBBY phone number closely resembles another number that starts with 1-800. The other number is for a NSFW phone line.
So Lunchbox decided that he needed to call the phone number that's close to ours and try to ask for Bobby Bones and The Bobby Bones Show. The woman on the other line kept thinking that Lunchbox was trying to make some "role play" situation happen. She wasn't phased by him constantly asking for the show and didn't break character until the very end.
At the end she finally broke character and asked Lunchbox to stop messing around because he was costing her money.