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Bruce Willis Sells Rights To Allow 'Digital Twin' Of Himself To Be Created Bruce Willis sold his rights to allow his name, image, likeness, voice, etc. to be used in future film and tv shows. Essentially, Bruce is selling a 'digital twin' of himself for future use by using deep fake technology. Bruce Willis said in a statement, "I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time." The statement continued, "With the advent of modern technology, even when I was on another continent, I was able to communicate, work and participate in the filming. It’s a very new and interesting experience, and I thank our entire team." What problems do you foresee with this new Deep Fake technology?