I was surprised that they're not all tech/web companies! But a lot are.
The Top 10 are:
2) Walt Disney Company
10) Lockheed Martin
It does not surprise me to see Disney on the list since millennials were the first generation to really grow up with Disney so ingrained in our lives, and still love it so much as adults! I was a little more surprised by Boeing, Caterpillar, and Lockheed Martin, but they're all great companies and it's nice to see a little variety!
Last year google introduced Material Design to help designers and developers embrace an expanding, multi-device, multi-screen world. With those considerations in mind, they are excited to share a new brand identity that aims to make Google more accessible and useful to their users wherever they may encounter it. ______________________________ Four challenges they wanted to address: 1.A scalable mark that could convey the feeling of the full logotype in constrained spaces. 2.The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction. 3.A systematic approach to branding in their products to provide consistency in people’s daily encounters with Google. 4.A refinement of what makes them Googley, combining the best of the brand their users know and love with thoughtful consideration for how their needs are changing. ______________________________ The Elements Google Logotype A sans serif logotype that retains their distinct multi-color sequence. Dots A dynamic distillation of the logotype for interactive, assistive, and transitional moments. Google G A compact version of the Google logo that works in small contexts ______________________________ #google #googlelogo #googlenewlogo #branding #materialdesign