Jimmie Allen...All About The Truck!

From his album title, Mercury Lane, to his song "Boy Gets a Truck," to his father's love of Ford trucks, it makes sense that Jimmie Allen would capture Ford's attention. The automaker has partnered with him on the video for "Boy Gets a Truck."

A spokesperson for Music Audio Exchange, who pairs national brands with appropriate music videos, tells Variety, "Ford is a brand about toughness, and Jimmie is a guy who's got an awful lot of grit. He’s had a pretty hard road, and he’s done whatever it takes to make it in music. And not ever, in all of the stuff he’s gone through, has he complained about how the industry’s not fair. The guy has taken on making it in music with such dignity, and just has a ginormous heart.”

In a mini documentary for Ford, Jimmie says, "It's important to work with a company that backs artists and supports music, but also ties back into family."

 
 
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