Cheetos Lays 'Snackwear' Fashion Line

While Cheetos is typically known for those neon orange puffs you shovel by the handful into your mouth until your hands are a shade of powdery tangerine, the snack brand is making some bold new moves in 2017. After initially announcing their new makeup line, launching a Colour de Cheeto bronzer and fragrance, aptly named Cheeteau, the brand is now ready to tackle the world of fashion.

While these items are still in the design stages, fans desperate to upgrade their snacking ensembles can head over to Betabrand.com now to cast their vote on which pieces are their favorites, and the winners will go on to become crowdfunding projects that could eventually be put into production. Until then, you’ll just have to make do with those old Cheetos-dust coated sweats.


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